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李明和让自然美变年轻管理(Li Ming and let the natural beauty of young management)
李明和让自然美变年轻管理(Li Ming and let the natural beauty of young management)
In the face of strong competitors, the natural beauty of the 40 year old had to fight back, reforming the brand image, strengthen terminal experience, trying to get more young people of all ages.
A low-key operation for nearly 40 years the beauty brand, how to become young again? In the fierce competition in the Red Sea, how to create differential advantage, can win?
This is the last year in January the new occupation managers join natural beauty after the collective thinking problem, also started the prelude to the natural beauty from family brand aging to young international brand transformation campaign.
Just one year, natural beauty moves frequently: in June 2010, a new concept of strategy of natural beauty retail chain network heavy attack; in October, the natural beauty and the Carrefour signed a strategic cooperation partnership, cooperation within the period of exclusive beauty category Carrefour stores nationwide in December, appointed LOWE resources; securisys International for its creative agency, at the same time begin to implement brand remodeling, upgrading packaging and so on a series of strategic plans.
2010 opened a new concept of natural beauty shop full body beauty center super 100. Natural beauty group vice president Li Minghe said the day before, according to statistics on the track before and after all the natural new concept store upgrade, 2010 all store the average monthly turnover growth of more than 40%. The full beauty center also won in April this year, the Eleventh Beijing international franchise chain and small and medium-sized businesses Exhibition 20 thousand and 110 most attractive investment project award.
Li Ming and lastingachievements. Join in the beauty of nature, he worked in Eastman Kodak, Unilever (Taiwan) Co., Ltd., has rich franchise chain management and development experience, once the successful expansion of Kodak stores in China more than 800 small and
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