调查与决策——《大手笔整合资源高起点拓展市场》（Investigation and decision making -- big market high starting point to expand the integration of resources）.docVIP

调查与决策——《大手笔整合资源高起点拓展市场》（Investigation and decision making -- big market high starting point to expand the integration of resources） Investigation and decision making -- big market high starting point to expand the integration of resources total 186th Investigation and decision (Reference) Seventy-fifth Generous integration of resources to expand the market of high starting point Investigation and Reflection on the marketing mode of Yunnan happy heaven - Honor ceremony Tourism Sichuan provincial Party committee zhengyanshi research group With the opening of the Qinghai Tibet railway, with rich tourism resources in the western region has become the focus of national and global tourism, but also means that the western provinces and autonomous regions for the tourism market more competitive. How to win the opportunity, seize the market in the competition, to maintain a good momentum of development of tourism industry, our province is facing the most urgent realistic problem. At the end of 2005, Yunnan Province, four years of sword, the grand launch of happy heaven O honor ceremony activities to the community at home and abroad to the provinces tourist attractions 9 million gift packages, one is beyond all expectations. After in-depth understanding of its we believe that this is a new model of tourism marketing, it is the focus of attention. First, advance the concept of a new model In early 2002, under the unified leadership of the Yunnan provincial government, led by the provincial government office and the research office, coordinating relevant departments together while planning side action, the spirit of strong quality, outside the plastic image, to promote domestic and international visibility concept, strengthen the tourism marketing efforts, paradise brand building the project officially surfaced. In October of the same year, governor Xu Rongkai CCTV in the economic half-hour special program China record, for the first time officially announced: to build Yunnan i