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购物中心的商业管理理念(The shopping center business management concept)
购物中心的商业管理理念(The shopping center business management concept)
For the shopping center developers, commercial development is the premise, but the development is not enough, must also set up a special commercial management company to manage the shopping center, in order to develop for a long time. At present, there are many shops buyers rely on rent, the return of bank mortgage shops, in this case, the developer of the shopping center management is more important. If the shopping center business management, influence of shop owners of rental income, the owners not to mortgage loans, the ultimate risk or to fall on the head of the developers. Looking abroad, shopping center, shopping center developers to set up a management business management company is a kind of common mode.
A shopping center, with unified management, the characteristics of decentralized management
The shopping center shops is gathered with a plan, the unified management of the shopping center, decentralized management is a shopping center core feature different from other real estate. Unified management requirements, shopping center must be commissioned by the owners of the management company unified management rights, on behalf of the owners, there is no unified management of the shopping center is difficult to withstand the fierce competition in the retail market. Decentralized management, is the shopping place for transactions between consumers and operators, but shopping center managers cannot conduct business directly, but in building bridges between consumers and operators.
Two, the shopping center of the unified management concept is unified business management, unified marketing, unified supervision, unified property management services in order to achieve the unified management, decentralized management management mode, unified management should be agreed the tenant must obey the management company in the shopping center sales contract. In addition, some shopping center by directly making us
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