品牌聚变营销（Brand marketing fusion）.docVIP

品牌聚变营销（Brand marketing fusion） A product can pop up quickly in a very short period of time, become the first brand of widely acclaimed, synchronous chase in a larger range, this is a kind of brand fusion effect. Rapid shaping the first brand must produce this kind of fusion. The author in the book leapfrog strategy in the book of the brand marketing of this fusion method. Take this opportunity and business friends for some discussion, I hope to inspire those who pursue the first brand position of small and medium-sized enterprises and the launch of new products. Four factors: the brand fusion mode 1. Bombardment factors bombardment factors refer to attract customers or lead people to each other, the recommended value of goods spread each other and popular symbols and other related information. 2. The institution or individual unit unit is high high fission fission that spread wide, persuasive. High fission unit can be the owner of the brand, can also be a customer or the public, such as news media, community, government, and other personnel etc.. 3. Chain reaction chain reaction to high fission unit and the general audience to generate spontaneous behavior of chain transfer brand information and recommendation. 4. The high temperature furnace enterprises in a certain period of time a certain area for a certain range of the target audience, the largest mobilization various high fission units, manufacturing and application of concentrated bombardment factors, surrounded by the target audience, the formation of a strong brand in the hearts of the audience. The brand was quickly recognized identity and result in a chain reaction, the rapid growth of sales. This is to grab the competitors before reaching the largest market share, a brand to the rapid promotion. Based on the principle of fusion and leapfrog brand business practice in the specific operation, I summed up a set of system method, it includes: first, value of goods, symbols of poly potential sales channel netw