otc包装医药市场竞争的盲点（OTC packaging the blind spot in pharmaceutical market competition）.docVIP

otc包装医药市场竞争的盲点（OTC packaging the blind spot in pharmaceutical market competition） People rely on clothes horse saddle, OTC did not. OTC as a special consumer goods, the packaging is directly related to the solubility of drugs and packaging materials, and the effects of storage period on drug packaging materials on drug stability, at the same time, packaging and design of OTC also directly affect the recognition of consumers on product quality, as well as the OTC brand spread and shape. Pharmaceutical packaging has been a blind spot of Chinese medical market, although with the development of the packaging industry in China has made great progress, but with the development of the pharmaceutical market is not coordinated, relatively backward, largely affect consumer acceptance of drugs especially OTC product information in the process of identity and trust sense. At present, OTC packaging still exists, so we must face up to the problem. One is the packaging of high prices, flesh corpuscle, part of the packaging cost passed on to consumers, OTC packaging must pay attention to the practical performance of outsourcing design instead of the volume tends to be fine; two is the drug dose of lack of accuracy, vague children dose standard (according to the adult dose and the proportion of children with OTC, the estimated weight) should consider childrens drug packaging the appropriate dose, the development of childrens drug packaging packaging; three is rough, inconvenient use. Packaging and design of drugs need to be considered from the perspective of the patient, the drug properly sealed package provides an unsealing apparatus and take the drugs measure, make convenient and accurate medication, in addition to the safe packaging of poisonous hemp and psychotropic drugs lack of caution. OTC is a special consumer goods consumer self selection in pharmacy and medicine counter, the patients according to medical knowledge, relatives and friends, the doctor and the clerk recommende