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种子酒 信息(Seed wine information)
种子酒 信息(Seed wine information)
Gold seed wine thousand yuan is not wise at
Recently, the Anhui gold seed wine launched high-end vintage Hui Yun seeds 6 years, 10 years, 20 years and 3 products, the terminal price was 228 yuan / bottle, 568 yuan / bottle, 1280 yuan / bottle, strong into the domestic high-end liquor market.
It is understood that the gold seed wine companys main push products are mainly concentrated in the 100 yuan and 50 yuan of the two terminal sales price, price of 150 yuan more than the product is very small. And since 2005 have developed the soft type thermostatic cellar drunk Sanqiu , soft seeds of wine, wine and seeds of 3 products, pricing is not higher than 150 yuan. Among them, the soft seeds of wine in the classic soft series 150 yuan plan to seize the high-end consumer groups, soft seeds of wine occupy 60-100 yuan mid-range consumer groups, and the seed is focused on the 30-60 yuan in low-end consumer group; regional brand positioning is drunk Sanqiu, only Fuyang, Huainan, the focus of the operation of Hefei, Wuhu four area no, do comprehensive promotion, mainly occupy the mainstream market area of 100 yuan.
For products at the lower end of the brand, the large number of products involved in the ranks of 1000 yuan, you need a lot of courage. Gold seed wine vice president Zhang Xiangyang said, at present the company product and price does not comply with the companys long-term development strategy. The company needs a series of high-end products to promote the successful promotion of brand image. He believes that this year, the liquor industry will continue to grow strongly. On the one hand, with the continuous increase in prices of Moutai and Wuliangye, Anhuis 200-800 yuan / bottle price space will give way to regional brands in a comprehensive way. On the other hand, Anhui liquor market consumption upgrade accelerated, the rapid expansion of the number of high-end consumer groups in the province, this group will not have the capacity to con
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