道德血液的流淌更重要管理（The flow of moral blood is more important than management）.docVIP

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2017-09-02 发布于河南
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道德血液的流淌更重要管理（The flow of moral blood is more important than management）.doc

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道德血液的流淌更重要管理（The flow of moral blood is more important than management）

道德血液的流淌更重要管理（The flow of moral blood is more important than management） The flow of moral blood is more important Susan Recently, the Henan provincial Party Secretary Lu Zhangong stressed in the research on Shuanghui headquarters: hunger breeds discontentment, food to safety first, safety quality oriented, sincerity is the root quality. Honesty is the root in relation to the crisis of public relations, is not even in the operation, the operation to recover the original simplicity playing. And Shuanghui groups previous crisis public relations initiatives can not be said to be ineffective, however, in order to speed up the recovery of Shuanghui sales, compared with the deliberate PR remediation, perhaps the flow of moral blood is more important. If the deliberate remedy for public relations is art, the flow of moral blood is Tao. Lean meat incident in 3, 15, after CCTV exposure, indeed attracted the attention of Shuanghui group. However, so far, what the public sees is that the increase of the remediation efforts of the Shuanghui group still remains at the level of the technique, and it is doubtful whether it reflects the flow of moral blood. Because they thought they were victims of the lean meat incident and seemed to be the biggest victim. Allegedly, their current losses have exceeded 10 billion, may reach 20 billion yuan. So, they are in the end for the loss of about 10000000000 heartache, or in the health of consumers, for the credit of enterprises suffered a challenge and heartache? If the former, their public relations crisis can only stay in the art level, all efforts will inevitably have a show too. In fact, the lean meat fine CCTV exposure is by no means an emergency, a similar response has long ago, otherwise it will not cause CCTV attention, moreover, CCTVs investigation has a process. As early as 2002, the Ministry of agriculture, the Ministry of health and the State Food and Drug Administration expressly prohibited the addition of clenbuterol and ractopa