2013 advertisers in how mobile marketing（2013广告商如何移动营销）.docVIP

2013 advertisers in how mobile marketing Chief Marketer A recent survey shows that in 2013, more than 60% of advertisers will incorporate mobile marketing in the marketing mix, while nearly half (48%) of advertisers for mobile users plan to carry out the corresponding marketing activities. The study also found that 31 percent of respondents in the past 12 months, an increase of mobile marketing budget, but 68% of the respondents were less mobile marketing budget allocation of 10% of the total marketing budget. In addition, on the 650 in the B2B and B2C advertisers survey, the following key findings: Mobile-optimized l Currently on e-mail messages on a mobile device optimization generally standardized, 76% of advertisers report that they have been optimized for mobile browsing. l However, in mobile marketing, only 40% of advertisers embedded in spam activity landing pages, but only 39% of advertisers estimate obtained from the mail moving port web traffic. l Similarly, only 15% of the advertisers in the operation corresponding mobile website. l 40% of advertisers in 2013 did not run mobile eye-catching advertising plan. l 19% of advertisers running mobile eye-catching ads, 16% of advertisers in the coming year with launch plans. Mobile Application l 48% of respondents in 2013 already has one or more mobile APP products, or at least plan to develop a. l These products will develop mobile APP advertisers said that Apple (92%) and Android (80%) will be the main concern when developing APP product platform. Mobile e-commerce l 51% of the respondents provided via the Internet product sales and services, but currently only 26% are participating in mobile e-commerce. l 2013 year 28% of respondents plan to build a mobile trading site. Estimate calculation l 28% of respondents said they understand how users use mobile shopping frequency and type of equipment, and can be classified according to user activity. l 20% of the r