2013 China Development Report of new audio-visual media (Summary)（2013中国视听新媒体发展报告(摘要)）.docVIP

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2013 China Development Report of new audio-visual media (Summary)（2013中国视听新媒体发展报告(摘要)）.doc

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2013 China Development Report of new audio-visual media (Summary)（2013中国视听新媒体发展报告(摘要)）

2013 China Development Report of new audio-visual media (Summary) (Research papers Download News) The rapid growth of Internet users has laid new audiovisual media business development “market Soils”, overall revenue growth year after year to maintain the momentum of integration and the formation of a new pattern of upheaval in the market: ● Audiovisual new media constantly crowding the market share of traditional media ● Traditional media have “multi-pronged” transformation plan ● use new ideas to adapt to the new requirements of new audio-visual media Chinese new audio-visual media business morphological classification diagram (tabulation: Yang Jun) A traditional media had become the elderly “patent” This is a harsh reality, whether you are willing to accept, the impact has come, this is an irresistible trend, whether you believe it or not, change has been unannounced. State Press and Publication Administration of Radio, Development Research Center recently released new audio-visual media lt;lt; China Development Report (2013) gt;gt; quantify new media impact on the traditional broadcasting: survey, by PC, tablet PCs, smart phones impact Beijing Region TV operation rate of 70% from three years ago, fell to 30 percent, listen to traditional radio and television audience groups to focus on the elderly, consumers over the age of 40 to become a mainstream television, television viewing population age structure presented “ aging “trend for while watching online video and TV’s” dual users “, the network has become the main channel to watch the hit TV series. With the loss of young users, traditional media is facing a crisis reduced advertising. Advertising migrated to the new audio-visual media trend is clearly :2007-2012, Chinese online video advertising market size increases have had three years more than 120%, much higher than the same period TV advertising revenue growth, market share of new audio-visual media, “cake” more and more. “So