4 @ the audience entered the network marketing marketing 3.0 era（4 @观众进入网络营销营销3.0时代）.docVIP

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4 @ the audience entered the network marketing marketing 3.0 era（4 @观众进入网络营销营销3.0时代）.doc

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4 @ the audience entered the network marketing marketing 3.0 era（4 @观众进入网络营销营销3.0时代）

4 @ the audience entered the network marketing marketing 3.0 era Research papers Download information: In the past four decades, the world’s leading marketing guru Philip world authority? Kotler’s work is regarded as the world’s marketing industry, the Bible in his book ‘Marketing 3.0gt;gt; in, described to us a marketing 3.0 era: it goes beyond the product-based to consumer 1.0 times and 2.0 times based on using a more comprehensive look upon the customer, treat them as a multidimensional, value-driven by crowd, and even potential business partners. In this new era of marketing, consumers have realized that their purchasing power with global influence, and they will change their spending behavior, and positive impact on people around consumer choice, therefore, how to participate in the dialogue between consumers How active worldwide brand positioning, how to keep more active consumers of successful cooperation and other factors, will become the marketing challenges facing enterprises. Since September 25, 2009, Sina microblogging official blog Bowen lt;lt;@ function on-line, micro-blog communication more convenientgt;gt; to declare the microblogging ‘@ Age’ was born, as microblogging @ function, which ‘he said,’ The enhanced functionality targeted micro-Bo, @ audience to find the same to achieve accurate and convey the brand message to the audience targeted. Now the audience fragmentation, diversity, past experience has been incredible. We need to find a TA, and describe clearly enough in the first @ the audience insight into the engine, you easily through the database of users capture, data analysis, audience establishment, strategic planning, audience insight into the steps, etc., as well as the audience insight into the matrix of the analysis, let us see exactly the true face of the audience, precise delineation of the audience. It is worth mentioning that, as the audience insight into the basic foundation for the audience database Yoyi effective