值得关注的雷营销（Noteworthy ray marketing）.docVIP

值得关注的雷营销（Noteworthy ray marketing） Ray, web language. For example: Hengyuanxiang, from sheep sheep to beef cattle, I was shocked! Ray marketing means more failures and absurd marketing cases. Recently, a media on the Ray marketing to do a special topic, we talked about this topic: reporter: how do you understand the Ray marketing phenomenon? Or, in the field of marketing, can it be translated into what is more appropriate vocabulary? Yang Weimin: This is an era of attention economy, because of the highly developed media, attracting the attention and attention of consumers has become the focus of attention. While the thunder marketing has become a difference on new media marketing communication based on advertising and promotion, because the plain are often unable to attract the attention of consumers, while the use of statements and a controversial topic, or the spread of hand is not accepted by the public to attract the attention of consumers, sometimes can achieve unexpected communication effect. In a sense, ray marketing has its redeeming features. The thunder marketing can be called absurd or nonsense marketing marketing. Reporter: do you think, Hengyuanxiang, from sheep sheep to beef cattle, boring advertisements, Fu Yan Jie, wash more healthy Wulitou advertising creative, whether a similar case can be called the thunder marketing? Yang Weimin: these cases can be Ray marketing. They all have the common features of the 1. AD and 2. ad too vulgar to be endured; the product has little relevance; 3. easy to cause controversy and resentment. Reporter: if the thunder marketing is defined as the failure of marketing, vulgar marketing, do you think this kind of marketing with what characteristics? Yang Weimin: the common feature of this kind of marketing is: 1. are not consumers even too vulgar to be endured propaganda language, to stimulate the attention of consumers; 2. is considered vulgar promotion activities to attract consumer attention; 3. in order to cause the