analysis- micro-letter mail in the birth and development of adversity（分析- micro-letter邮件逆境的诞生和发展）.docVIP

Analysis: Micro-letter mail in the birth and development of adversity (Research papers Download News) [Statement] This case is made in Professor Yang Bin Zheng Xiaoping and Xu Jiaxin prepared under the guidance of, only for class discussion. Described the situation in this case does not reflect the view of the editor, nor as an official document , the basic data sources and management activities are valid proof. cases Tencent All rights reserved. reproduced please specify the above statement. Tiger olfactory Note: Deconstructing micro letter gt;gt; lt;lt; total six series of in-depth micro-channel groups, micro-channel surround birth and continue to improve the product, from product development, team work, branding, processes and other aspects of in-depth study, dry more. This article is one in the series lt;lt; gt;gt; and lt;lt; gt;gt; merged version of the two. (A) micro-channel of birth: Zhang Xiaolong Ma ‘an e-mail to The world is new - Zhang Xiaolong Allen Zhang, vice president of Tencent, general manager of Guangzhou R amp; D March 29, 2012, micro-channel number of users exceeded one hundred million. Allow users from zero to one hundred million, micro credit of 433 days at this time, in Guangzhou Nanfang Communication Building 10-story, micro-channel team members are working to celebrate breaking 100 million users of special events and hectic to work with. March 31, 2012 at 10 o’clock, special events, time on the line as long as the landing , the user can see on the screen a two-dimensional code. Use their own micro-channel scan this two-dimensional code, the user can knew that he was the first of several registered micro-believe. on an ordinary user, the experience of the process of the whole event seemed ‘somewhat magic’, micro-channel product director Lake described it as ‘telekinesis.’ program of activities is a micro channel team Members 3,4 o’clock in the morning when you want to come out late night, in the morning discussing product id