analysis of network marketing and the integration of traditional marketing（分析网络营销和传统营销的整合）.docVIP

Analysis of Network marketing and the integration of traditional marketing Research papers Download information: Summary: Network marketing is the new Internet age of information marketing, compared with traditional marketing can go beyond the constraints of time and space constraints, more directly meet the needs of consumers, and thus have a greater advantage The network marketing company to create not only a new marketing environment, but also a thorough reorganization of the enterprise’s marketing concept, innovative combination of traditional marketing strategies and means of network marketing, although the development of traditional marketing, traditional marketing, but it brought Innovation and change are unprecedented. Keywords: integrated marketing network marketing Network Marketing Internet Direct Marketing is a full name, is part of the whole marketing system is a corporate marketing practices and modern information and communication technology, computer network technology product of the combination. In a buyer’s market, the market increasingly competitive. Rely on traditional marketing, companies want to gain a competitive advantage in the market has become increasingly difficult. The emergence of network marketing completely changed the theory and practice of marketing the original basis for the existence marketing and management have a fundamental change. First, the concept of network marketing in the integration of the customer Traditional marketing with the customers is directly related to product purchase and consumption of individuals or organizations (such as industrial buyers, brokers, government agencies, etc.) in the network marketing business that the customer is still the most important customers. However, the biggest feature is the social network information “explosion.” On the Internet, the face of millions of sites around the world, each according to their online consumers can only interested in viewing one of the few