analysis of the project culture（分析项目的文化）.doc

Analysis of the project culture Abstract: The detailed definition of the project culture, and to distinguish its corporate culture, the system introduces the method of construction of the project culture. In the above theoretical basis, based on the analysis of the project culture in the sea, the sand project Guangzhou Asian Games in use, reveals the cultural significance of the project. Keywords: project culture, construction methods, sea, sand I. Introduction November 27, 2010, the Guangzhou Asian Games this major integrated international sports Shenghui Shun Lira under the curtain. The most attractive opening and closing ceremonies Museum - Hoi Milton Asian magnificent sight of the boat and charming grace to let the world attention. Haixinsha rally behind the project with the Guangzhou Municipal Construction Group construction of all-out spirit, while clutching cultural construction projects in Guangzhou City Construction Group will be completed on the construction of Guangzhou Asian Games City, the important task of security and a strong force. Second, the cultural connotation of the project Project culture is the project team and its members in the project implementation process, the use of the construction site as a platform to carry out a clear theme, content, positive, new forms of activities, project members can enhance the cohesion and optimize project management capacity, enhance the overall image the formation of the correct orientation, as an incentive, to stimulate a sense of team positions culture is also an inherent requirement of the enterprise concept is to focus on building the project team-building objects, is conducive to the efficient operation of the project management and project management to achieve continued success an application of the culture. Third, the difference with the corporate culture Long-term and short-term difference: the formation of corporate culture is a long-term accumulation of shared valu