analysis of the speech act theory and the star of advertising _ pragmatic failure analysis（言语行为理论的分析和广告的明星_语用失效分析）.doc

Analysis of the speech act theory and the star of advertising _ Pragmatic Failure Analysis Paper to write network: Abstract: Articles to speech act theory, from the stars and the facilities for the behavior of the real conditions contrary to the stars and the facilities for good behavior to take effect in violation of the stars and the assertion of semantic and pragmatic principles of the violation of three there all the words Failure to explain, reveal the star of today’s advertising has been criticized and even banned in part. Paper Keywords: speech act theory, stars, advertising, pragmatic failure I. Introduction Advertising as a modern means of marketing, more and more penetrated into people’s daily life and work, but also more and more impact on people’s concept of life and consumer awareness. Today’s advertising industry, in particular, can be said to do anything to star advertising The pole, however, the proliferation of advertising, especially the proliferation of advertising star, has really brought a lot of adverse effects. lt;lt;Beijing Timesgt;gt; reports: from September 1, 2007 onwards, Beijing will ban and ban efficacy of public figures to do advertising. State policy prohibits the introduction of several stars with celebrities or advertisements, for advertising in a number of lawsuits arising from, or even been suggested to be the star of advertising in a lawsuit and asked them to bring a number of false advertising some of the adverse consequences of negative joint and several liability from the pragmatic perspective of the ‘speech act theory’ point of view, the star of advertising is extremely advertising language analysis, advertising many stars there are all kinds of abuse in itself pragmatic failures, resulting in much less advertising, cause of consumer dissatisfaction, of great concern to the community, and even the government was prohibited. Second, the speech act theory and its development Speech act theory produced in the 1