2011-10销售（2011-10 sales）.docVIP

2011-10销售（2011-10 sales） Self-study examination of higher education in China in October 2011 The test of international marketing Course Code: 00098 A single choice (the title of 25 items, each item of 1 points, a total of 25 points) In the four option of each item listed in only one is in line with the requirements of the subject, please fill in the code in question after the brackets. The wrong choice or not, choose no points. 1. from the micro economic analysis, the composition of the market in addition to consumers and purchasing power, and () A. production B. shopping C. desire D. products 2. commonly used to assess the foreign economic situation, market size and level index (is) A. per capita GDP B. The level of economic development C. D. economic development structure 3. when we talk about the technology gap, mainly refers to between the two places () The difference of A. cultural differences in B. material culture The difference of D. C. of the political culture of social culture 4. the government in economic development in addition to play the management role, should also play a good role is () A. control B. Supervisor C. planner D. participants 5. France, Germany and other continental European countries are () A. used B. law unwritten law C. D. practice law statute law A large number of documents 6. report of the sales department is identified as () A. B. data C. intelligence D. knowledge 7. through the mathematical analysis method to derive the optimal solution of a problem is the international market information system (in) A. internal recording system B. market intelligence system C. international market research system D. Market Research System 8. in order to clear the market opportunities, or research in order to clarify the nature, and the causes of a problem and are called () A. study B. descriptive study Study on prediction of C. causality D. 9. ways of life and attitudes are standard in the consumer goods market (segment) B. A. population statistic