analysis of vocational teaching experience professional marketing analysis（分析高职教学经验的专业营销分析）.doc

Analysis of vocational teaching experience professional marketing analysis Paper Keywords: Higher professional experience teaching marketing Abstract: Marketing course is characterized by focusing on practical and innovative, which requires teachers can no longer purely traditional teaching methods taught professional theory, but must continue to explore new teaching methods, in order to cultivate the skills for business needs talents. This paper discusses the meaning of experiential teaching methods, the main mode of teaching experience and teaching experience in the implementation of several aspects of security. Development of vocational education and training goal is to ‘market-oriented to service for the purpose of training skilled personnel needs of the community’, because the object is a vocational education and training skilled personnel for the society, which requires teachers to can no longer be taught in the traditional way of teaching these hear, touch or see the professional theories. Marketing course is to study the company’s marketing activities and its regularity, its application, highly innovative, therefore, more teachers in the teaching process is not purely a ‘from theory to theory,’ ‘classroom from the beginning to the end of the classroom’ teaching mode, because this ‘knowledge’ of teaching there is emphasis on knowledge and light ability, the shortcomings of the theory and practice of light , leading to the training of personnel is difficult to fit the business requirements. Therefore, the introduction of marketing experience teaching professional teaching is necessary. First, the experience of teaching content The so-called experience is individual initiative witnessed or ‘virtually experience the’ something and get the appropriate cognitive and emotional activities of direct experience. Teaching experience is in the process of teaching, the student’s cognitive characteristics and laws, by creating situations of actual