analysis- personalized search and keyword influence(分析-个性化搜索和关键字的影响).doc

analysis- personalized search and keyword influence(分析-个性化搜索和关键字的影响).doc

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analysis- personalized search and keyword influence(分析-个性化搜索和关键字的影响)

Analysis: personalized search and keyword influence To free download information: Every year in the summer, are the rumors Taobao season. This year is no exception, ‘Cancel the shelf time ranking impact’ rumors rise again from two years ago. Wanted cursed, you will not even encourage Taobao what opposition do not know anything further to Taobao play? A few days before the release of the ‘2013 - 2014 Taobao new strategy’ regarding its core are two major aspects: For sellers, the most core is pinpoint their location, such as mentioned in the report, ‘Amoy famous’ Dian personalized search and the like; for Taobao, the most important thing in opening up data usage, increase Seller’s support efforts! I am going from personalized search keyword positioning analysis Dian Dian aspects of data analysis, to share with you some simple ideas and methods. Dian on a personalized search 1 Dian from the technical level to simplify the personalized search Personalized Search, said one thousand ten thousand, it is better to see a picture. Personalized search before: select keywords, the main consideration keyword corresponding category attribute, to be consistent. Personalized search later: in addition to the corresponding category attribute, but also consider six aspects implied by keyword spending power behind Dian gender and age. Give a simple example: ‘Clearance canvas shoes’ and ‘counter canvas shoes’, both on the surface are not contradictory, but later needs two words behind something totally different. I used to write the title, you can sleepwalk, whether or not special products, the title has a special offer like the word, Taobao did not give you seriously. But now if you sleepwalk, but the title did not discount write ‘limited time special’, it is estimated that eighty percent less than your search. 2 Dian Why personalize search reforms? In ‘sweater’ is the word, for example, benefit from the tripartite analysis: For sellers: 1

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