analysis- qihoo shackles and wildness（分析u2014u2014奇虎枷锁和野性）.doc

Analysis: Qihoo shackles and Wildness March 20 afternoon, the 360 #8203;#8203;first announced the commercialization of search products and plans in 2014 is expected to achieve revenue growth of 300% of the agents. Strode forward commercialize 360, remains problematic and perhaps .2014 years It needs a few hurdle crossed. A navigation revision of search revenue little help 360 The main navigation is to rely on advertising revenue + page tour, then although the default search engine by switching Navigation Home, there has been a search advertising, but mainly it is 360 search drainage from the site navigation, site navigation is currently a lack of independence .360 360 contributed more than 70% of revenue, in fact, this is the 360 #8203;#8203;most important products. Website navigation has been a good complement to search Internet search to solve a user searches personalized information, and site navigation is to try to solve the common search for information of the user, the user’s Web site to include 80% of the information included, this is the site navigation effect. 360 announced at 18 pm, for a comprehensive revision of its 360 Navigation: ① weakening URL strengthen news, video and other content personalized recommendations, mainly in order to increase user stickiness navigation page. ② strengthen convenient living services, website content reflects electricity supplier, to prepare for a better realization. Optional multi ③ ago money search engine, now becomes only use 360 #8203;#8203;search, continue to tap the potential of the channel. The revision is absolutely 360 navigation overturn our understanding of site navigation in some pure consumption, perhaps personalized recommendations to meet a lot of scenes, but in terms of content, I can not believe the machine’s recommendation, can man than I am out of the screening is much more in line with my interest like I just want a site navigation, you gave me a bigger portal. portal and site navi