zynga,lady gaga与差异化营销管理（Zynga，Lady Gaga与差异化营销管理）.docVIP

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zynga,lady gaga与差异化营销管理（Zynga，Lady Gaga与差异化营销管理）.doc

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zynga,lady gaga与差异化营销管理（Zynga，Lady Gaga与差异化营销管理）

zynga,lady gaga与差异化营销管理（Zynga，Lady Gaga与差异化营销管理） American social game developer Zynga is how to use a variety of means to attract more fans and game player for its own social gaming platform, it was popularized for singer Dr.Dre song, did the Rango (Rango) and the Green Hornet (The Green Hornet) promotion movie. This time, Lady Gaga is more attractive brand partners. Zyngas most famous game FarmVille, is the most popular game on Facebook. In order to further attract game player, FarmVille and Lady Gaga cooperation, launched the Little Monsters game plan: May 17th launch of a new version of GagaVille, up to 23 days before the formal release of the album, game player can pass through the way through the game, constantly unlock Lady Gaga some new songs, listen quickly first. One of the key factors of marketing, is the control point in time, this time can be a holiday, new listing, on the eve of the sales season, can also be when your existing or potential spokesperson is in need of exposure, the stars and the aspirations of the brand marketing synergy effect be made one, amplifier, multiplier. This mode can copy it, imagine Zhou Dongruo Madden launched album, who will come together to Cougerenao. -- Metersbonwe, SKYWORTH, China mobile...... Now the social competition increasingly fast pace, in the era of information explosion, people information on a variety of resistant, in urgent need of a kind of innovation to communicate, to segment the popularization of information, is likely to attract attention, to spread the effect. People of all kinds of homogenization of promotional marketing information from the immune system, marketing effect is no longer obvious, consumer psychology more and more elusive, market share fell sharply and could not find ways to make up for the. From the enterprise perspective or advertising, many companies see other businesses have good advertising immediately imitated, not a thought has caused the convergence strategy, followed by other enter