中国空调业莫再深陷价格战泥潭（Chinas air conditioning industry is no longer mired in price war quagmire）.doc

中国空调业莫再深陷价格战泥潭（Chinas air conditioning industry is no longer mired in price war quagmire） I do not know if the mass media deliberately fueled, or manufacturers behind the scenes, the price war cloud always shrouded in Chinese enterprises over the sky. Some people say that there are Chinese in the industry, in order to expand market share, squeeze competitors, will not hesitate to set off a price war, even kill one thousand, since the loss of eight hundred at. It draws the conclusion: all Chinese entered the industry, other countries have shied away, it is best not to fight back. Whether it is TV, VCD, DVD, machine, repeater, MP3 and so on, of course, including the household air conditioners mentioned in this article, are all the same. Chinese can become the world manufacturing center, basically after a brutal price war, and has never, unable to stop the trend. In fact, price war is only a means of market competition, and we should not magnify the role of price war in the enterprise management strategy. A few years ago, when I visited the east part of the air conditioning industry dealers, businesses have a friend said to me: as a businessman, we are most reluctant to make price war, frequent and intense price competition, often lead to the decline in product quality. Because manufacturers can not earn money, it is bound to find ways to reduce costs, or even through technical improvement or innovation in the name of Jerry building. Homogenization of price competition, often damage the long-term development of the industry, and ultimately will damage the interests of customers. Therefore, the short-term profit sharing is not necessarily the gospel of consumers. The friend introduced to me also, household air conditioners he sells a Japanese brand, can earn thousands of yuan in profits, with the specifications of air conditioning sales nearly 10 domestic brands, can make the same profit, and the increase of cost, but also lead to a decline in the actual profitability o