云烟的品牌设计与品牌文化（Brand design and brand culture of Yunyan）.docVIP

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云烟的品牌设计与品牌文化（Brand design and brand culture of Yunyan）.doc

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云烟的品牌设计与品牌文化（Brand design and brand culture of Yunyan）

云烟的品牌设计与品牌文化（Brand design and brand culture of Yunyan） The hometown of Chinese tobacco is in Yunnan. Three, Zhu Geliang during the seven escapement, the camp is not satisfied with the students filled miasma, soldiers. Zhuge Liang asked Da, nine Ye vanilla, fragrant, and ordered the soldiers to grant, smoking, miasmatic duxiao. From a cigarette, appeared in the Chinese earth, with profound nationalism brand, nearly 100 years is out of such a simple national feelings, many men and women with high ideals devoted his entire life to dedicated to China national industry and the hard work. In 1909, Cai Rongjiu founded Rong Xing tobacco companies, creating the precedent of Yunnan cigarette. In 1920, Wang Shixi held canger sage tobacco companies. In 1922, Yunnans Asia tobacco companies was born, in the semi colonial and semi feudal society in the trek China tobacco industry in the river, Asia tobacco companies and Ninth brand of cigarettes, to write down the most glorious chapter, but also how many times a little flash across the sky track. January 10, 1943 Yunnan cigarette factory started, in January 1, 1964 renamed the state of Kunming cigarette factory , it is of great significance for the rise and development of trailbreaker in the West from Yunnan tobacco. Since the reform and opening up, Chinas tobacco industry has made rapid development rely on technological progress, technological innovation and new product development of cigarette, grade of product quality has been greatly improved, cigarette packaging and decoration design and production appeared new, flowers Zhengyan situation, which marks Chinas cigarette packaging the design has entered advanced ranks in the world. Cigarette logo design mainly by text, graphics, symbols, color blocks and so on. The cigarette brand design is not only a kind of design, but also the philosophy, sociology, psychology, linguistics, history, religion, customs and comprehensive reflection of knowledge, in short, a small cigarette is no