三株口服液的失败（Failure of three oral solutions）.docVIP

三株口服液的失败（Failure of three oral solutions） Failure of three oral liquid 2008/08/27, 00:01 [unclassified] The three fragile empires On the list of Chinese enterprises, the three is also a name that can not go around. In August 1994, when Wu Bingxin, Wu Siwei and his son held the banner of three oral liquid in Shandong, Jinan, Chinas health care market has entered a period of ebb tide. In the previous seven or eight years, the God of the sun, Wahaha, pollen, honey and the turtle oral liquid constitutes the first round of the wave of health care products sales. Then, robust life energy, giant brain gold and northeast Shenyang dragon and have a taste of the ups and downs from prosperity to decline. It is in such a big context, three strains have come. In the advertising strategy, put three lines never stingy advertising, out of the ordinary is it uses a more clever combination. It purchased a large number of non prime time ads on CCTV and some central city TV station to broadcast film is exquisite but full of linguistic allure of three strains of image series. One theme is the most prominent, three strains of Chinese first become the taxpayer and revitalize national industry. In advertising, the three were also very bold and creative, out of a let the experts speak, ask the patient to witness the road. Three strains of the first clinic expert marketing mode. In the center of the city, every weekend, three lines will employ some of the doctors took to the streets to carry out activities, and its purpose is to sell three oral solution. Later, the shares of three plant clinic wind went to the town and countryside. According to incomplete statistics, three strains per year throughout the country will hold at least tens of thousands of such clinic consultation. The ability to worship Mao Zedong the countryside surrounds the city thought of Wu Bingxin is obviously more strategist, he used China low labor cost advantage, carry out the sea strategy, there are one hundred thousan