分渠道营销,价格策略谋时而动（Channel marketing, price strategy seek sometimes move.）.docVIP

分渠道营销,价格策略谋时而动（Channel marketing, price strategy seek sometimes move.） In the era of marketing calls for innovation, many enterprises and businesses often lament their terminal channels, has come to the end of poverty. Thus, many manufacturers have adopted the sub channels to sell products, such as Procter Gamble, PG products, ASUS notebook, over the years, it has been taken to channel model sub channel operation, while Jin Jiannans success is largely the success of distribution channel. Distribution channel diversification and promotion expenses have high bottom, a large gap, apparently long down easily lead to price is not uniform, the uniform price strategy should always be reasonable phenomenon, once the loss of degrees that become abnormal. Of course, for an enterprise, a product because of the different types of sales channels, so the price is set incorrectly, naturally appear to be Chuanhuo and Yahuo unhealthy competition, let some distributors damaged the interests of leading enterprises ultimately damaged. Therefore, scientific and reasonable price setting is very important. Then, marketing channels, price strategy should be in the sub channel in front of, sometimes seeking to move it? In order to solve the problem of price strategy in marketing channels, can channel changing phenomenon, must be based on the channel itself, segmentation and positioning, due to the timely promotion of different products, formulate a reasonable price system. Price setting, should also be based on sales channels segmentation and positioning, methodically carried out in the end. In fact, prices are set with reference, not arbitrary. Different sales channels, the operation cost and the operation mode is different, therefore, in the price setting, should also be tailored and see food to eat, the sales channel based on the difference, make different price execution mode. As we know, the distribution channel of subdivision is generally divided into three channels: circulation chan