如何和顾客拉近关系（How to get closer to customers）.docVIP

如何和顾客拉近关系（How to get closer to customers） How do you get closer to your customers? How do marketers quickly get closer to customers? To solve this problem, first of all to understand why customers want to avoid us, generally speaking, the main reasons are as follows: four aspects: 1, marketing personnels sales purpose is too strong, cause the customer to the sale of natural alert, there are two main manifestations: (1) the marketing staff show a sense of formality, seriousness, formality, or excessive enthusiasm in the initial contact with customers. This is especially true for inexperienced new people; (2) marketing staff and customers in the past strange period, after being eager to sell, to customers feel your concern is fake 2, the topic cannot arouse the customers interest, the communication becomes superficial, and ends hastily: (1) self centred, talk about their favorite topics, customers are not interested in listening; (2) take sales as the center, sell problems into too quickly (product, medical try, try to persuade customers directly) 3, the marketing staffs resilience is not enough, and in the process of communication with customers is not flexible enough. Mainly manifested as: (1) lack of listening and lack of careful observation. Can not grasp the customers psychological changes, unable to effectively control the atmosphere and direction of conversation. Customers often have in the process of some problems have shown that views or tactfully expressed their attitude; or want to discuss a desire for details, but at this time the staff stopped, no notice, still jubilant in accordance with their original idea and a customer off the reel, because the information did not get a response gradually, lost to talk of interest. (2) lack of experience and knowledge. When the customer is very high on certain topics of interest, hope to discuss, cannot send their identity into the students, still maintain a peer-to-peer communication, or by the customer asked the sma