只为卖掉产品 把树立品牌机会抛弃了（Just to sell the product, to set up brand opportunities abandoned）.doc

只为卖掉产品 把树立品牌机会抛弃了（Just to sell the product, to set up brand opportunities abandoned） The basic course of development of Chinese enterprises is to sell the products, and the chance of brand building is lost. Arguably, selling the product is correct, and there is a product opportunity to make money, no businessman will not do so. But the current situation is China market, there is an opportunity, everyone did not seriously consider the rush on like a swarm of hornets, the future: if one day no longer marketable product how to do? When there is demand, we all compete to sell products, and when we have to upgrade the brand, most people do not have this awareness. Until I cant make any money, I finally think of making brands. Think ahead of the brand enterprise, it goes first step, the results can be large-scale, market, network and other aspects are very sound. At this point, you want to play someone else, or into the market, the difficulty is very large, the money may be put in front of all. Quick success and instant loss often lose brand opportunities From the point of view of selling products, our behavior is correct, but we have problems in grasping the opportunity and opportunity. What does the timing mean here? A lot of enterprises marketing in the end there are several links is not clear, for example, is greater than the supply in the product demand, which is the high-speed growth stage of product market, this time need to do brand awareness, to allow consumers to identify you in advance. Because of the growth of the market will eventually slow down, if not before the enterprise consciousness, to market quickly mature to think to do the brand, then you can only do products brand segmentation conditions, rather than highly all segment crowd snare together the big brand. As in the old world, the first unified China absolute position, you want to be independent, you can only live in a local area first, and then a region. You cant take all of China. Its hard to make