第3章：课后习题答案.pptVIP

Unit One Unit Two Unit Two Unit Three Unit Seven Reading Unit 9 Unit 12 Vocabulary Vocabulary Listening Reading Language review Skills Case study Starting up Companies Complete the chart with the information from the box. Company Main activity Nationality Cisco Systems Internet equipment supplier American Peugeot(标致) Car manufacturer French Bacardi Martini Drinks supplier Spanish American Express美国运通 Travel and financial services provider American Bayer Drug and chemical German Benetton (贝纳通 ) Clothing manufacturer Italian Sony Electronic goods maker Japanese Maersk(马士基) Container ship operator Danish Listening Listening Reading Language review Skills Case study Starting up Vocabulary Companies Q: Bruno Tagliaferri, Triumph, has been very successful in re-launching the company and increase its sales, what’re the reasons for success? A: 1. has a very strong brand name 2.Vinvest in and develop new models which attract people’s attention 3. give a bike very up-to-date look and : it has focused on styling and on high quality Part B: 1. styling 2. quality 3. sales 4. serious 5. manufacturer Listening Part C: 1. true 2. true 3. false 4. false 5. false 6. true 7. false Listening Companies Brands Zodiac, Gemini, Capricorn Revenues $ 8 billion Headquarters Seattle Number of employees More than 100,000 people Main aim Long-term, quality growth Scan the text, and fill in the blanks. Reading Language review Skills Case study Starting up Vocabulary Listening Reading Part D: 1 2 a.1998 a. Seattle b. 1989 b. Japan c. 1984 c. Seattle d. 1978 d. Paris e. 1999 e.Toronto Reading Part E: 1.c 2.a 3. d 4. b 5. f 6.e Reading Listen and decide which of the four Ps each speaker is discussing: . Key: place; promotion