法规—名解（Statute name solution）.docVIP

法规—名解（Statute name solution） 1. advertising broadly refers to a means of arousing attention to a particular thing; narrow sense means the promotion of goods or services through a variety of media to users or consumers to promote sales or expand services. 2. advertising laws and regulations refers to the state organs, social organizations or other organizations and individuals, the use of national advertising laws and regulations, the advertising activities of supervision and management. In short, advertising regulation management is the advertising supervision and management activities based on advertising laws and regulations. 3. supervision and management of Advertising - advertising regulation, refers to the need to adapt to the development of social politics, economy, culture and advertising, supervision, regulation, planning, organization, coordination and control of advertising activities to management activities. 4. of the advertising industry, internal management means within the advertising industry, advertising business units for their own advertising self-discipline and management, is the advertising industry in the market economy, strengthen self-discipline, maturity, continue to make internal conditions of development. 5. of the advertising industry, external environment refers to the supervision and restraint and standardize the advertising industry outside the society from all walks of life to the development of the advertising industry, including the supervision and management of the advertising campaign for the state organs and the public, is the advertising and promotional activities of the external constraints and norms, is the inevitable requirement of advertising Ye Jiankang, sustained and rapid development of the and security. 6., macro advertising supervision and management refers to the supervision, management, planning, coordination, guidance and control of advertising industry and general advertising activities in a long-term, overall and