泰山体育专注竞技体育器材的b2b商业模式(Taishan Sports focus on competitive sports equipment B2B business model).docVIP
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泰山体育专注竞技体育器材的b2b商业模式(Taishan Sports focus on competitive sports equipment B2B business model)
泰山体育专注竞技体育器材的b2b商业模式(Taishan Sports focus on competitive sports equipment B2B business model)
Taishan Sports: focus on competitive sports equipment B2B business model source: China business network, the original author: Li Yuan, Wang Yongqiang, 2011-1-20, 9:34:01 123
[recommended Dr. Zheng Xiangzhou, the latest business model innovation design DVD Times Guanghua] video details:
Http:///v_show/id_XMjM1NjgwMTE2.html
Although owns four pieces of sports industry in the field of national brand of national sports industry base, post doctoral research station, national enterprise technology center, National Engineering Technology Research Center, has also sponsored the Beijing Olympic Games and the National Games in Shandong, the first Youth Olympic Games and the Asian Games in Guangzhou, but Taishans reputation is still the main sports focus on industry.
In addition to the B2B business model, which focuses on athletic equipment in Taishan, it has nothing to do with its much more dry and less talked about style. And after spending huge sums of money to develop love moving (living room in the network gym, innovative sports lifestyle) products, to expand the national fitness B2C business, so that Chairman Bian Zhiliang initiative into the public view.
From making products to standards
Reporter: domestic sporting goods companies have been narrowing the gap with the international giants, such as Li Ning Co sales have been in line with Nike, China, Adidas, Chinas revenue in the same camp. What is the current development in Taishan?
Bian Zhiliang: these enterprises do mass sports consumer products, Taishan is doing competitive professional products, mainly to group customers, size depends on the market capacity.
Taishan after 30 years of development, and now the annual revenue scale of about about 2000000000 yuan, relatively high speed growth of the mass consumer market, competitive equipment market growth rate is relatively slow.
From the beginning of reform and opening up to t
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