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给tcl集团开药方(Give the TCL group a prescription)
给tcl集团开药方(Give the TCL group a prescription)
To TCL group prescription: first off, and then out of the loss of size display:
Now, everyone comes to TCL international, feeling will become complex: say it has failed, seems a bit early, it is still struggling with the internationalization of the road; said it was already out of trouble, it can not get rid of the shadow of loss, but also from abroad is more bad news, such as the exit of Europe market.
Why do people have a different impression of TCL? After careful analysis, we found that our information sources were asymmetric. Observers from the market, profitability and Brand Perspective of TCL, the natural conclusion is not so optimistic; but TCL hopes to have more positive information dissemination to the society, so it is said, we are getting better and better.
In view of experience and research direction, I at the beginning of 2005, a famous domestic financial media to me to write, I hope I can write TCL, restore international TCL truth. I refused without hesitation. I think we should give TCL more opportunities to internationalize in front of the enterprise, and if it makes mistakes, we should have basic tolerance. Later, although the editor consulted with me many times, I was also to wait and see to shirk.
Wait, actually, its a little more time for TCL to change the status quo. Although I have been dimly aware that time may not really change TCLs situation since 2005. But I think, give TCL some time, at least let my observation more in-depth, more factual basis.
However, two years have passed,
TCL internationalization situation not only did not appear benign change, and even continue to deteriorate trend, the European market has basically quit, the U.S. market share of TV has also been a small decline. Most emerging market countries are contracting the front too. I think its time to say what I think and suggest, because I love this business and love it and pull it out. And its also socially responsible, and they
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