外贸函电教学资料-Project 11.pptVIP

你方会有兴趣从所附的价格单上看到，对于所有可供型号，我们将从现行价格基础上给予你方15％的折扣。 25. We are writing to inform you that we have been appointed agents for the famous SONY color TV sets. 此次写信告知贵方，本公司已被指定为著名的索尼彩电的代理商。 26. This is an exceptional opportunity for you to buy a stock of high-quality products at prices we cannot repeat. 这是个难得的良机，你方可以按我们不可能重报的价格买到这些高质量的产品。 27. We are sure that the toys will be popular among children and good for their intelligence. 我们相信这些玩具将受到儿童的喜爱，并对他们的智力开发大有益处。 28. From the catalogues enclosed, you will find that our prices are much lower than those in the market. 贵方从所附的目录单中可以看到，我们的价格要比市场价低得多。 29. We can supply most new models of fine quality from stock, and also provide spare components and excellent after-sales service. 我方可现货供应许多新型的优质彩电，同时还提供零件和良好的售后服务。 30. We hope you will take full advantage of it. The above offer is subject to your reply reaching here before September 25. 我们希望你方充分利用这个机会。上述报盘以你方9月25日前复到有效。 Answer the following questions about this project. 1. What are the three types of sales letter? 2. What’s the definition of a sales letter? 3. What’s the meaning of AIDA? 外贸函电 Project 11 Sales Promotion Task 1 The Definition of a Sales Letter Task 2 Three Types of Sales Letter Sales letters are usually written by companies to their potential buyers, former customers and existing ones. The contents of sales letters are different according to the purposes, so it can be divided into three types, sales letter, reviver and follow-up letter. Task 3 Sample Letters Learning Goals Learn “AIDA” principle in promoting products. Know what points should be noticed in writing a sales letter. Writing sales letters introducing and promoting products. Project 11 Sales Promotion Project Introduction The sales letter is a form of advertising. It aims to sell particular kinds of goods or services to selected types of customers. The purpose of sales letters are to persuade the customers to buy your product now, or to develop an interest in your product that will