做好品牌培育才能实现品牌价值陈玉泉（Brand cultivation can realize brand value, Chen Yuquan）.docVIP

做好品牌培育才能实现品牌价值陈玉泉（Brand cultivation can realize brand value, Chen Yuquan） Brand cultivation can realize brand value, Chen Yuquan 2010-5-6 Jiang Chengkang Secretary repeatedly stressed: commercial enterprises should brand cultivation as the first priority. This work is based on the actual situation of the tobacco industry, and is a specific work guide with the cigarette level as the main task in the next period of the tobacco industry. Development is the last word. To the tobacco industry, we must continue to develop. We must face the competition, depend on the brand, and cultivate the brand is the work center. We should not only cultivate the brand, but also create brand value. For the tobacco business enterprise, the scientific development is to cultivate key brands, through scientific marketing, to create brand value, cultivate key brand is more important than how much taxes, taxes and profits are short-term interests, cultivate brand is a long-term plan. First, the significance of brand cultivation of commercial enterprises As an intangible asset and resource of an enterprise, brand has become an important manifestation of the enterprises core competitiveness. The understanding and perception of the brand has become an important reference indicator for consumers to implement consumer behavior. People buy brand, the transformation from to brand product, such as some consumers now want to buy a pack of cigarettes in the retail price of 20 yuan, the first is his cognition: I want to buy a packet of smoke, I often feel good gold in Nanjing. Instead of: I want to buy a pack of 20 yuan cigarettes. This is brand awareness. Cigarette as a special commodity, once consumers are driven by brand awareness, they have established a preference for a cigarette brand, and their purchasing behavior will become stronger and more directional and purposeful. Modern marketing has heralded the arrival of the era of brand marketing, through brand cultivation and build a strong brand in