代工企业k品牌的发展之路（The developing way of K brand in Foundry Enterprises）.docVIP

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代工企业k品牌的发展之路（The developing way of K brand in Foundry Enterprises）.doc

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代工企业k品牌的发展之路（The developing way of K brand in Foundry Enterprises）

代工企业k品牌的发展之路（The developing way of K brand in Foundry Enterprises） China nearly ten years of reform and opening up, in terms of manufacturing progress obvious to people in the Yangtze River Delta, Pearl River Delta region, and the mainland, with OEM or ODM two OEM business model to export orders mainly a large number of enterprises to grow up, just a dozen years to achieve the transition from manual workshop to the world factory, the completion of the original accumulation. The author is currently working for a cleaning appliance enterprises (the Yangtze River Delta Based on K enterprise, etc.) is the leader of the camp, enterprises in the eleven years of development, the main business of a certain kind of cleaning appliances for household and commercial machine machine business has been extended to the world, to carry out ODM cooperation with the world famous brand, annual sales tens of millions of units, the industry belongs to the manufacturer. In the past ten years, K enterprises, which have been developing vigorously, have encountered a lot of resistance and confusion in 2006 with other similar export enterprises. One is the rising cost of raw materials prices rose sharply in 2006, with copper as the representative of the current international price of copper has exceeded 8000 U.S. dollars / ton, compared with the beginning of the level of $2000 has doubled to two times, while the oil electricity and other energy prices have continued to improve. And raw materials, energy prices rose corresponding to the appreciation of the renminbi, corporate profits fell sharply. The two is the export policy changes: central to shirt economy of the trade surplus, gradually changing the attitude of the export tax rebate policy of labor contract, the minimum wage increase, the export enterprises profits further compression. Three is the international market direction: at present K enterprises are mainly exported to Europe and the developed countries. In recent years, the trade