医药新政之下,农村市场营销思路探讨（Discussion on rural marketing under the new policy of Medicine）.doc

医药新政之下,农村市场营销思路探讨（Discussion on rural marketing under the new policy of Medicine） In 2003, the new rural cooperative medical service (NCMS) was carried out in some counties (cities) in china. At the end of June 2005, a total of 641 counties (cities, districts) to carry out pilot work, covering 225 million farmers, of which 163 million farmers participated in cooperative medical care, the participation rate was 72.6%; the total compensation for farmers 119 million passengers, compensation funds totaling 5 billion 38 million yuan. By 2010, the new rural cooperative medical service will basically cover rural residents. In 2004, with the implementation of the policy of agriculture, countryside, farmers and farmers, the construction of two nets in rural areas and the perfection of supervision system, the rural pharmaceutical market gradually formed. In 2006, the central document clearly stated that the rural work three higher than, namely national financial fund for agriculture increment is higher than the previous year, treasury and budget funds for rural construction is considerably higher than the previous year, which is directly used to improve rural production and living conditions of the funds should be higher than the previous year. Zhu Zhigang, Vice Minister of finance, revealed that this year the central government paid 4 billion 700 million yuan in rural cooperative medical care, more than 7 times as many as last year. One, 40 billion of the market, is a hot potato or a golden egg chicken? Whether it is from the policy tendency of government to reform ideas, all the signs have shown that the development of the rural medical market has become a new growth point of sales, the third terminal is also evolving into the main channel of drug sales. Insiders estimate that: according to a recent new rural cooperative medical system Chinese home 20 yuan, where 20 yuan, 10 yuan a person, to calculate each farmers 50 yuan of medical expenses, if covering 800 million farmer