1万元是如何招商建成14个县级市场的（10 thousand yuan is how to invest in 14 county-level markets）.docVIP

1万元是如何招商建成14个县级市场的（10 thousand yuan is how to invest in 14 county-level markets） The project team came to the Haixing Brewing Co. office, gasped, I have never seen such a bad business situation: the old state-owned enterprises, shut down for several months, early has a loss of about 3000000 yuan, 4 months without wages, more than 80 brand products messy, basically concentrated in 50 yuan that conflict with each other, the society does not believe that the company is now the wine is food wine, bankruptcy restructuring part salesman dealer collusion reselling fake and shoddy products, notorious, current sales plummeted, and depression. Generally speaking, the market sales channels, no confidence, no social negative rumors, enterprises, products have been divided in public opinion actually lost competitiveness. Even worse is: the local has been operating on credit, there is no cash distribution concept, with the salesman to change the distribution model, all cash spot, immediately recruit collective denial: impossible. A decades old factory, the old brand, to take over the project turned out to be the case, a brand loyalty are not, still continue to emphasize the factory has more than 80 brands (actually messy), the modern marketing concept here is very weak, still remain in the era of supply and marketing business. But hard to have to do ah, this is the most common one consultant when really, how to do? The main threads, looking for project team led business people spent 10 days visiting the hotel dining, distributors, wholesale markets, convenience stores, part of the winery worker family, a lot of validation project group to the parties for sale in that direction winery products, almost without exception, put forward: to engage in a little prize. No other people buy it no prizes and so on. At the same time also suggested to channel substantial rebates, advertising, car and other powerful support, the problem is: on the one hand, enterprises have already done so, suf