2005年啤酒业十大走势（Ten trends of beer industry in 2005）.docVIP

2005年啤酒业十大走势（Ten trends of beer industry in 2005） In 2004, China beer industry out of the industry as a whole benefits of continuous decline in nearly ten years lows, total sales, market share, asset debt ratio and comprehensive competitiveness first appeared strong recovery growth, achieved the best performance in recent years, encouraging. In 2005, the developing status of the national macroeconomic policy and industry based, the author believes that in 2005 China beer industry in 2004 to maintain the good situation, there are new opportunities and challenges, to sum up, there are ten major trends. 1., enterprise groups, large-scale increase Although Chinas beer industry is now more concentrated than before, it is still in the vassal state status, the national brand is not much, the concentration of beer industry is not strong. In 2005, beer enterprise groups, large-scale will continue to increase, and according to different strength of enterprises, showing the following characteristics: Foreign investment enterprises choose the opportunity to enter China quickly. Chinese huge beer market consumption potential has been attracting foreign beer giant Anheuser Busch, 2004, (AB) heavily in the acquisition of hapi, plus previously, Carlsberg, HeineKen Belgium Interbrew international beer giants continue to expand its sphere of influence in China. But so far, no foreign beer companies are in absolute advantage in china. Therefore, in 2005, foreign beer enterprises will further rely on their strong brand, technology, capital advantages, in-depth participation in the Chinese beer market. On the one hand, like Japan, South Korea and other kylin beer beer group in Chinese deep foreign enterprises will adjust the global strategy, increase investment Chinese beer market strength, strong in some areas; on the other hand, like AB, Interbrew in China deep beer group company will continue to purchase some big the beer group, in order to improve the comprehensive competitive abili