2006,中国白酒行业发展预测（2006, forecast the development of Chinese liquor industry）.docVIP

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2006,中国白酒行业发展预测（2006, forecast the development of Chinese liquor industry）.doc

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2006,中国白酒行业发展预测（2006, forecast the development of Chinese liquor industry）

2006,中国白酒行业发展预测（2006, forecast the development of Chinese liquor industry） Time is always not in blessing et al, toast each other instant, another year, another is a new year. As the traditional consumer goods China in sales after tobacco China liquor, is always paid more attention in the field of consumer goods industry; however, facing the rapid development of the market environment, now, every year there are constantly changing. In the New Year firecrackers, 2006 China liquor, and where will we? First, continue to stabilize output contraction According to the China Wine Association statistics show that China liquor production from 8 million 10 thousand tons in 1996 to 4 million 200 thousand tons in 2001 to 3 million 310 thousand tons in 2003, 3 million 230 thousand tons in 2004, an average annual decrease of 500 thousand tons, the average rate is about 7.5%, and the decline rate gradually reduced, such as in 2004 than in 2003 dropped by about 2%. Although the above figures are not 100 percent accurate and Marginal Diminishing rates are decreasing, at least we can see the downward trend. Taking into account the impact of the overall environmental impact of liquor and local liquor breakthrough development, the trend of liquor production is still inevitable. Two, manufacturers pay more and more attention to product marketing model After several years of development, Anhui Kouzijiao liquor and the liquor marketing terminal plate theory famous wantonly spread speculation, reached a peak in 2005, produced a strong impact on the high-end liquor brands, a time, a number of liquor manufacturers through the terminal start market model. Facing the development trend of high-end liquor in 2006, there will be an increasing number of high-end liquor brands and manufacturers began to pay attention to their own marketing mode, should pay attention to the art of war as war, and no longer adhere to the traditional marketing model, also began looking for a marketing idea and model w