中国工业企业网络营销六大漏洞(上)（Six major loopholes in network marketing of Chinese industrial enterprises (Part I)）.docVIP

中国工业企业网络营销六大漏洞(上)（Six major loopholes in network marketing of Chinese industrial enterprises (Part I)） Find the problem, now there is still a chance - Wen / Wu Yi The best thing about people in Germany is that there are several international trade shows, such as the recent Hannover international industrial exhibition. To show the author before, almost all China exhibitors website are read again, for 506, finally pick out 24, on April 16th, one by one observation, finally summarizes the China industrial enterprises in network marketing six vulnerabilities. Although heartache, but it is helpless. Vulnerability 1: network marketing started wrong For Chinas industrial enterprises, what is the first step of Internet Marketing? Perhaps there are many business owners in the country who say, build websites.. This is completely wrong! Perhaps some senior Internet marketing experts will say: preliminary market analysis? Still wrong! For the 90% Chinese industrial enterprises, the first step is to solve the problem of finishing the traditional marketing materials. It contains three major contents. First, the overall packaging of corporate image unified From the LOGO of the enterprise to the appearance of the enterprise, the propaganda materials of the enterprise and the clothing of the enterprise staff, all of them must have a unified style and hue. That is what is commonly referred to as enterprise CI and CD. This, in Chinese B2C industry, there has been considerable change, as we all know, will own the goods they sell, can sell a good price, packaging is very important. In other words, industrial enterprises do not need to pack it? Once there was no exhibition, everyones machinery and instruments stayed in the factory, waiting for the sales staff to go out and run the list. Now there will be more than 100, the production of products enterprises into a hall Liantan, the quality of the products are good, how do you attract the attention of others? How did you win your neighbor