中国建陶,何时告别脆弱（Chinese ceramic, when fragile）.docVIP

中国建陶,何时告别脆弱（Chinese ceramic, when fragile） With the rapid development of the market economy, competition in all walks of life is becoming increasingly fierce. As an important part of the building materials industry ceramic market also involved in the survival of the fittest competition. Due to the characteristics of the industry, Chinese ceramic competition in the current market environment is very low. Brand, market segmentation, positioning is a new issue for producers of ceramic industry. Guangdong Foshan as Chinese ceramic big boss, a few years ago already occupy most of the market share of high-grade ceramic market brick, sanitary ware, such as the formation of a number of Eagle Seagull around the world and other well-known brands. Shanghai Cimic, Quanzhou Xiamen Haosheng, SYC, Hongkong manufore also gradually grow into well-known brands. The reform of ceramic market makes Fujian, Shandong Cizao Zibo and other places a large number of small and medium-sized ceramic production enterprises, closed, so that the consumer market in the low-end products appear blank. A huge market space to make the industry coveted, but the product brand, market positioning, marketing is feeble in the ceramic industry. Chinas consumers in the ceramic industry in the lack of knowledge, to purchase all the feel. Brand-name products at a high price to discourage ordinary consumers at the same time, the quality of low-grade products has become the primary factor affecting consumption. Why does every household need products that are so far away from the people? Famous brand luxurious hall became the scenery, the majority of ceramic production enterprises still hold the era of the planned economy pattern of sales. Thus, consumers can learn the enterprise is also in disorderly fashion. In the ceramic building materials industry popular words, Cantonese do bricks, Minnan people sell bricks.. In the town of Jinjiang Cizao 80% man, as a teenager in the country engaged in ceramic tile sales. Th