中小酒企如何正确对待品牌困境（How to treat the brand dilemma correctly in small and medium sized Liquor Enterprises）.docVIP

中小酒企如何正确对待品牌困境（How to treat the brand dilemma correctly in small and medium sized Liquor Enterprises） With the continuous enhancement of consumer brand awareness, as well as national protection measures for famous brand products, brand has become a market trend. Brand awareness also makes liquor brand has gained more and more brand intangible assets, brand creation and brand halo makes the enterprise products in the market is to obtain the Ma Tai effect is of great concern, which is the famous Ma Tai effect, such as market resources, excellent marketing From EMKT. Com. Cn talent, high-quality channel network, a steady stream of sales, profits, etc., are concentrated in the brand-name products. And to become a brand-name products, first of all to become a class of wine brands, that is, successful brands to become famous brand. The success of the brand, is the dream of countless wine enterprises, but also accounted for the vast majority of wine enterprises in the proportion of dreams of small and medium-sized wine enterprises. As we all know, the growth of brands in the external performance of the first is the popularity, just as todays celebrities, high visibility, that is, great reputation, it is valuable. As we know, the main reason for lack of troubled small and medium-sized enterprises is the flow of funds. With money, everything can be done well, and the mass media can quickly boost popularity, but thats what money needs to support. Facing the pressure of survival and competition and the multiple pressures of capital, how should the SMEs treat their own brand dilemma correctly? The idea that determines the way out, I believe that small and medium-sized wine enterprises out of the plight of brands, at least to do the following aspects of thinking: First, understand the essence of the brand dilemma In order to solve the above problems, first of all, we should clear the root of the problem: what is the brand dilemma and the plight of the small and medium-sized wine