医药行业新产品立项管理规范化（Standardization management of new products in pharmaceutical industry）.docVIP

医药行业新产品立项管理规范化（Standardization management of new products in pharmaceutical industry） The pharmaceutical industry is a product oriented strong industry, products can be said to be the lifeblood of pharmaceutical enterprises, the number of drug boss with one or two good product build up the family fortunes or salted fish. As a result, drug owners sit together and talk about the products of their families. Everyone wants to find a cornucopia in the hundreds of thousands of R D products heap. Since the product is so important, the process of screening new products, that is, the new product project is naturally very important, and for this reason, in the pharmaceutical companies, are generally big boss personally grasping the new product project. If only the ability to pick the product, after years of market veteran bosses, naturally can not let when. But with the development of their business, most of them devote themselves to more urgent marketing and public relations. And for the new product project this important work, the boss on the one hand is not assured of others, hold tight; on the one hand, it is affair ridden, unable to do anything, so patted his head on the decision. This will lead to many new product projects: Common is red eye disease, see others developed a good product, keep saying: at all costs, also want to go to this project.!. So, soon after, looking around, the market is full of this species. Or overeating, hate from head to foot in departments of medicine to make several varieties, the project is The more, the better., to the late, serious human capital is tight, most of the projects stranded in clinical stage, serious indigestion. There is a see a Jihuo, good, love at first sight, then ask each other clearly family haste, wait until the declaration was not still as if wakening from a dream : the protection period, is a raw material! The classification of these defects can be summed up in three aspects: strategic level, functional level and opera