小企业博弈大客户之民女嫁贵夫（Small business game major customers people marry your husband）.docVIP

小企业博弈大客户之民女嫁贵夫（Small business game major customers people marry your husband） The cooperation of different manufacturers in different ways, close cooperation is not the same, the close degree same manufacturers in different periods are not the same, sometimes like a married couple, sometimes like a mother-in-law, sometimes friend, sometimes it is the opponent, as if they are a pair of quarrelsome lovers, some trouble together, hand in hand go bald; some like birds flying in different directions some time, passion, Former friends become enemies with each other.; eventually some seemingly ordinary part company each going his own way; but along the way was neither friendly nor aloof. In fact, the main symptom of all manufacturers cooperation is nothing more than input and output, regional protection (and agency), marketing and settlement issues, in the final analysis, in fact, is the question of mutual integrity. In the process of cooperation between the two sides, the enterprises are mainly afraid of the unreal cost, the input without output, whether the agent implements the strategic decision of the enterprise, the settlement is not prompt and the customer is disloyal. And customers are mainly afraid of enterprises not sustained various market support, cost verification is not timely, enterprise loyalty, channel protection is not good, and so on. Vendors in the end how to get along? This has been a problem is not a problem, because they live in every day, Kekebanban has become the norm, but when our core interests are damaged, when a bank did not, this problem became a problem. How to resolve the contradictions between the jiuche are not clear, how to find common goals in the conflict, the enterprise how to choose their own dealers, how to choose their own business dealers, this paper will answer for you. The main problem facing small businesses are: brand awareness is not high, the network is not perfect, weak financial strength, therefore, many small businesses oft