成长性企业如何跨越营销通路的天堑（How the growth of enterprises across the marketing channels are protected）.docVIP

成长性企业如何跨越营销通路的天堑（How the growth of enterprises across the marketing channels are protected） How the growth of enterprises across the marketing channels are protected? The tedious process between products and consumers in the market is the most important channel for enterprises. Then, what are the channels (channels)? Famous marketing management guru Philip. Kotlers explanation is: to promote a set of products or services to be used or consumption of interdependent organizations, its ultimate purpose is to make the product or service is consumed in the most effective way. In short, the process of the product from the manufacturer to the consumer; in essence, the consumer psychology and consumption habits of the target consumer determine the framework of the channel. As we all know, a good channel operation mode can effectively shorten the process of investment promotion and promote the market launch and expansion. In theory, there are two forms of channel model, namely, direct type: direct form of product from enterprise to consumer; indirect type: product from manufacturer through middleman to consumer. These two forms produce many ways of expression in practical application, but the principle is unchangeable. For all types of consumer goods manufacturers, the channel is more and more important, but for the growth of small and medium-sized consumer goods enterprises is even more so. The market is full of people, consumers everywhere, but who is the ultimate consumer of the product? The vast market crowd, what is the bridge to cross the hearts and hands of the products reach the consumers? How can I get there? This is the general market channel building (or channels), but in the actual market operation, enterprises tend to stick to all kinds of trivial details of the transaction channel, because in the growth of small and medium sized enterprises often used growth and rapid development of the impulse. And there is no mature brand channel management mode, therefore, o