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来福士广场行销战略分析（Raffles City Marketing Strategy Analysis）.doc

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来福士广场行销战略分析（Raffles City Marketing Strategy Analysis）

来福士广场行销战略分析（Raffles City Marketing Strategy Analysis） Raffles City Marketing Strategy Analysis Raffles City overview: Shanghai Raffles Plaza is a bar owned by the development and management in 8 shopping malls, 51 first class intelligent office as one of the modern business center. The project is located in the center of Shanghai, adjacent to the peoples Square and the Raffles City Nanjing Road Pedestrian Street, near the city of Shanghai Museum and the Shanghai municipal government. Raffles Plaza is located in Puxi hub location, is the point of intersection of 3 subway lines. Raffles Plaza (Raffles City) shopping center opened in November 1, 2003. Since its opening, with rich experience in retail management, to store operation management, carefully planning floor style and theme design, as well as the latest commodity individuality and fashion, follow the international trend, Raffles Plaza has become one of the most fashionable young people in Shanghai preferred shopping center. At the Raffles, stroll in the fashion of a superb collection of beautiful things, but also taste different style snacks, enjoy the different customs of the local delicacy, or immersed in the young fashion sport, linger in the rich and colorful, colorful promotional activities, through continuous build its unique brand connotation, to deepen its young, Fashion Square Raffles City image, has become the first choice for young consumers shopping, leisure, party. Raffles City is the highest office of Shanghai. Gold location, convenient transportation, surrounding buildings and hotels sweeping scenery of the city to become the first choice of Raffles City, many multinational companies. CapitaLand is a wholly-owned subsidiary of Singapore CapitaLand group, which is dedicated to the investment, development and management of high quality residential and commercial real estate. Since its entry into China in 1994, the total development performance in China has exceeded RMB 45 billion. Through independ