湖南旅行社业发展的战略思考（Strategic thinking on the development of Hunan travel service industry）.docVIP

湖南旅行社业发展的战略思考（Strategic thinking on the development of Hunan travel service industry） Strategic thinking on the development of Hunan travel service industry In recent years, in the strong policy support and industrial development of the strong pull, Hunan travel agency industry has been better development. By the end of 2011, the number of travel agencies in the province had reached more than 750, with 5 entering the top 100 national travel agencies, 1 entering the national travel agency, 10 in profits and taxes, and 1 entering the 10 national tourist agencies. In the rapid expansion of the scale, the quality and efficiency of travel agency development has also been significantly improved. But, on the other hand, the development of Hunan travel agency is still facing some problems and challenges: one is the small, scattered, weak situation has not been fundamentally changed; the two is the industry structure and the pattern is not perfect; the three is the management behavior and market order of travel agency is still not standardized; four is the market division system has not formed; five is a travel agency brand construction, management, service quality, personnel and other aspects is relatively backward. How to achieve better and faster development of Hunan travel service industry, I think we should do the following tasks: First, establish brand image Brand competition is the key to market competition. The travel agencys brand image is good, has the good public praise, can attract the tourist, wins the market, otherwise will lose the passenger source, is eliminated by the market. Brand image, relationship, travel agency, life and death. Travel agencies as agents, of course, need brand products as a support. But because of the special position of the agent, its image and credibility are even more important. In order to establish the brand image of the travel agency, the Hunan Provincial Tourism Industry Department has always insisted on the annual credit rating a