知识经济时代营销新领域——软件营销（Software marketing is a new field of marketing in the era of knowledge economy）.docVIP

知识经济时代营销新领域——软件营销（Software marketing is a new field of marketing in the era of knowledge economy） The development of information industry and science and technology will bring the whole world into the era of knowledge economy in twenty-first Century. The development of computer and software industry has expanded the ability of human beings to understand the world and transform the world. It has greatly improved labor productivity and promoted the rapid development of productivity. Software marketing is a new marketing field accompanied by the development of knowledge economy. The special attributes of software products and the characteristics of software market determine the characteristics of software marketing and the emphasis of marketing strategy The acceleration of modern science and technology and the wide application of information and computer make human society step into the era of knowledge economy. Although the traditional economic form relying on industry and relying mainly on the consumption of resources has brought unprecedented prosperity to mankind, it eventually comes at the expense of environmental degradation and resource reduction. Inevitably, mankind must enter a knowledge-based economy era with high technology industry as its mainstay and intellectual resources as its primary support. The wide use of electronic computers has greatly promoted the development and utilization of intellectual resources. In the vast field of knowledge economy, marketing principles have also been more widely used. Computer software marketing is a new marketing field accompanied by the development of knowledge economy. I. knowledge economy and software The knowledge economy is knowledge-based economy, is a new science and technology and human knowledge essence economic form based on new, it put on the production, distribution and use of the development of economy based on knowledge and information, which is a common trend of world science and technology and economic d