基于跨社交媒体检索的微博消费对象识别-计算机工程与应用.pdfVIP

付 博，刘 挺.基于跨社交媒体检索的微博消费对象识别[J].计算机科学与探索，2015 ，9（10）：1247-1255. ISSN 1673-9418 CODEN JKYTA8 E-mail: fcst@vip. 163.com Journal of Frontiers of Computer Science and Technology 1673-9418/2015/09(10)- 1247-09 Tel: +86-10 doi: 10.3778/j.issn. 1673-9418.1409018 基于跨社交媒体检索的微博消费对象识别 付 博，刘 挺+ 哈尔滨工业大学 社会计算与信息检索研究中心，哈尔滨 150001 Identifying Consumption Target in Microblog Based on Cross Social Media Search FU Bo, LIU Ting+ Research Center for Social Computing and Information Retrieval, Harbin Institute of Technology, Harbin 150001, China + Corresponding author: E-mail: tliu@ FU Bo, LIU Ting. Identifying consumption target in microblog based on cross social media search. Journal of Frontiers of Computer Science and Technology, 2015, 9(10) ：1247-1255. Abstract: Consumption intention recognition in microblog is a new research topic in social media. However, existing work mainly focuses on identifying the commercial intention in microblog, literatures engaged in the recognition of consumption target are still sparse. Meanwhile, recognizing consumption target is the key to accurate commercial recommendation. Since the contents in microblog are usually short and informally using of terms, the results of dic- tionary matching and dependency analysis based methods are not satisfied as the low recall. This paper presents a new method which is based on pseudo relevance feedback by using cross media. This paper firstly analyzes the key- words in consumption intention, then formulates it as queries to submit to the search engine, finally extracts consumer target from the search results. The experimental results are significantly better than those of the