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消费者行为——欧洲的角度 , 第六版 Consumer_Behaviour_A_European_Perspective_(6th_Edition)solomon.pdf 733页

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Consumer Behaviour A European Perspective Sixth Edition Consumer Behaviour A European Perspective michael r. solomon Gary J. Bamossy søren askegaard margaret K. hogg Pearson education Limited Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44 (0)1279 623623 Web: /uk First published by Prentice Hall Europe 1999 (print) Second edition published 2002 (print) Third edition published 2006 (print) Fourth edition published 2010 (print)) Fifth edition published 2014 (print and electronic) sixth edition published 2016 (print and electronic) © Prentice Hall (print) © Pearson Education Limited 2002, 2006, 2010 (print) © Pearson Education Limited 2014, 2016 (print and electronic) The rights of Michael R. Solomon, Gary J. Bamossy, Søren Askegaard and Margaret K. Hogg to be identified as authors of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Authorised adaptation from the United States edition, entitled Consumer Behavior, 12th edition by Michael Solomon, published by Pearson Education Inc. © 2016. The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane, London EC4A 1EN. The ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of


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