感性工学在包装设计中的可行性研究-包装工程.pdfVIP

鍖呰宸ョ▼ 绗?7鍗 绗?鏈 14 PACKAGINGENGINEERING 2016骞?鏈 鎰熸€у伐瀛﹀湪鍖呰璁捐涓殑鍙鎬х爺绌 绋嬭秴 锛堜腑鍗楁皯鏃忓ぇ瀛︼紝姝︽眽 430074锛 鎽樿锛氱洰鐨勭洰鐨 浠ユ劅鎬у伐瀛︾殑鏂规硶锛屽垎鏋愬寘瑁呰璁′腑鐨勬劅鎬у洜绱狅紝浜嗚В鐢ㄦ埛閫氳繃浜у搧鍖呰瀵瑰晢鍝佺殑蹇冪悊 鎰熺煡鍜岄渶姹傘€傛柟娉曟柟娉 浠ュ疄闄呭簲鐢ㄧ殑瑙掑害锛屽垎鏋愭劅鎬у伐瀛︾殑鍘熺悊鍜屾妧鏈湪鍖呰璁捐杩囩▼涓殑鍙搷浣滄€с€ 缁撹缁撹 鍦ㄥ寘瑁呰璁＄殑娴佺▼涓紝杩愮敤鎰熸€у伐瀛︾殑鎵嬫鍜屾ā鍨嬶紝鍙互涓轰紒涓氬拰璁捐甯堣璁″嚭绗﹀悎鐢ㄦ埛鎰熸€ 闇€瑕佺殑浜у搧鍖呰鎻愪緵鍙傝€冿紝鎻愬崌璁捐鏁堣兘銆 鍏抽敭璇嶏細鎰熸€э紱鎰熸€у伐瀛︼紱鍖呰璁捐 涓浘鍒嗙被鍙凤細TB482 鏂囩尞鏍囪瘑鐮侊細A 鏂囩珷缂栧彿锛?001-3563锛?016锛?4-0014-04 AFeasibilityStudyofKanseiEngineeringinPackagingDesign CHENGChao 锛圫outh-centralUniversityforNationalities锛學uhan 430074锛孋hina锛 ABSTRACT锛欱ased on Kansei Engineering锛宨t analyzes the kansei factors in packaging design锛寀nderstands the psychologicalperceptionandneedsofusersforcommodities.Itanalyzesthepossibilityofapplyingtheprincipleand techniqueofKanseiEngineeringfromtheperspectiveofactualapplication.Intheprocessofpackagingdesign锛寀singthe methodsandmodelofKanseiEngineering锛宨tprovidesthereferenceforenterpriseanddesignerthatcandesignproduct packagingdesignforcustomerstoimprovethedesignefficiency. KEYWORDS锛歬ansei锛汯anseiEngineering锛沺ackagingdesign 闅忕潃绀句細杩涙鍜屽競鍦虹珵浜夌殑鍒嗗寲锛屽湪浜у搧寮€鍙戞ā 鍝佺殑鎶€鏈痆1]銆傞┈鑷揪姹借溅鏍紡浼氱ぞ鐨勪笁鏈仴涓€绀鹃暱鍦 寮忎笂浠ユ秷璐硅€呬负涓績鐨勭悊蹇垫棩鐩婄洓琛屻€傜幇浠ｇ瀛︽妧 1986骞寸殑涓€娆′細璁紨璁蹭腑棣栨鎻愬嚭浜嗚繖涓湳璇€斺€ 鏈殑鍙戝睍淇冭繘浜嗕俊鎭妧鏈€佽鐭ョ瀛﹀拰鐜颁唬淇℃伅鎶€鏈 鎰熸€у伐瀛︺€備粬鎻愬嚭浜嗏€滄苯杞︿績杩涘垱閫犳枃鍖栤€濓紝骞跺紑濮嬪埄 鐨勪氦鍙夊拰铻嶅悎锛屽偓鐢熶簡涓€浜涙柊鐨勫绉戦棬绫伙紝鎰熸€у伐瀛 鐢ㄢ€滄劅鎬у伐瀛︹€濈殑鏂规硶杩涜涔樼敤杞︾殑鍐呴儴璁捐锛岀鍚堜箻 灏辨槸鍏朵腑鐨勪竴绉嶃€傛劅鎬у伐瀛︿负浼佷笟鍜岃璁″笀浜嗚В娑 鍧愯€呮儏鎰熻瘔姹傜殑闇€瑕併€傞暱鐢轰笁鐢熷湪20涓栫邯70骞翠唬寤 璐硅€呯殑闇€瑕佹灦璧蜂簡涓€搴фˉ姊侊紝涓轰骇鍝佸紑鍙戞彁渚涗簡鏂扮殑 绔嬩簡鈥滄儏鎰熷伐瀛︹€濆绉戯紝寮€灞曚簡鐩稿叧鐮旂┒锛屽苟浜?988骞 璁捐鍒╁櫒銆傚浜庝綔涓轰骇鍝佽璁″欢浼哥殑鍖呰璁捐鑰岃█锛 寮€濮嬪皢鈥滄儏鎰熷伐瀛︹€濇洿鍚嶄负鈥滄劅鎬у伐瀛︹€濓紝鍚庡張缁忚繃鍗佸 鎰熸€у伐瀛︾殑鐮旂┒鏂规硶涔熷叿鏈夌悊璁烘寚瀵煎拰瀹炶返鎰忎箟銆 骞寸殑鎸佺画鐮旂┒锛屽湪浜轰綋宸ョ▼瀛︾殑绗崄灞婂浗闄呭ぇ浼