很值得借鉴的商业作品.ppt

Is it just a fad? Where do I start? Where’s the money? What you stand to gain Cost effective marketing Brand trust & credibility Increased customer loyalty / retention Wider reach Insight into market opinion Improved collaboration Increased sales & profitability Who am I? Marketing Director at Tonick Media Private, Public, Third Sector clients Publishers of Business Cornwall Co-Founder of Cornwall Social Media Café Lead Organiser of Cornwall Twestivals Background in sales, marketing and media “Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Wikipedia Definition or “...it’s how people read, discover and share information.” Understanding Social Media Many to many Real time Community Authentic Conversational Sociological / Technological UGC and CGM Who’s using Social Media? Social Media Platforms Some Statistics More than 300m active users More than 150m log on every day 10m+ users become fans of Pages every day 27% are between 25-34 23% are between 35-49 Fastest growing user group on Facebook is 35+ Some Statistics 77% of active internet users read blogs 133m+ blogs indexed by Technorati Websites with blogs achieve 55% more traffic Some Statistics 24m unique visitors The average age of a Twitter user is 31 Only 16% of users under 25 Reached 10.7% of active internet users in June Some Statistics 1 new user per second 47m active users Executives from all Fortune 500 companies Average earnings of $109k (Approx ￡68k) 46% of LinkedIn users are Decision Makers Case Study: Business Cornwall Where’s the money? Case Study: UKNetWeb Where’s the money? Case Study: UKNetWeb 500% increase in new business enquiries through social networks 2/3 of all enquiries through social networks Higher average order values Increased reach More Examples Dell $3m Sales attributed to Twitter Twestival ￡2,644 raised locally Surfers Against Sewage Hundreds of new members, incr